Eight Growth Hacking Tools for Your Startup

Every successful startup (or large business for that matter) is doing growth hacking. They may call it that, or they may call it something different. But one thing is certain – they are doing it. That is one of the reasons why they are successful. The only rule of growth hacking In growth hacking, there is […]

How I Found my First Customers and Grew my Company

About ten years ago, I launched my company and was full of hope it would grow quickly. Like many founders, I had carefully planned everything – to the dot. I had the spreadsheets and the business models to prove it! As a cautious person, I launched the company in stealth mode while I was still working at […]

My Experiment with Conversion Rate Optimization

I recently decided to do a marketing experiment with pay-per-click (PPC) advertising. I manage a factoring company that wants to increase the size of its portfolio, and I thought that PPC would work well for us. In case you don’t know what factoring is – it helps small companies by financing their slow-paying invoices. As you can imagine, […]