Every successful startup (or large business for that matter) is doing growth hacking. They may call it that, or they may call it something different. But one thing is certain – they are doing it. That is one of the reasons why they are successful. The only rule of growth hacking In growth hacking, there is […]
How I Found my First Customers and Grew my Company
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About ten years ago, I launched my company and was full of hope it would grow quickly. Like many founders, I had carefully planned everything – to the dot. I had the spreadsheets and the business models to prove it! As a cautious person, I launched the company in stealth mode while I was still working at […]
My Experiment with Conversion Rate Optimization
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I recently decided to do a marketing experiment with pay-per-click (PPC) advertising. I manage a factoring company that wants to increase the size of its portfolio, and I thought that PPC would work well for us. In case you don’t know what factoring is – it helps small companies by financing their slow-paying invoices. As you can imagine, […]
